Wordsworth最近也對這個商品很感興趣,超多的鄉民很都說New Products Management 11/e 無敵好的！網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！到實際到銷售的EC去看,價格就有機會再便宜一些!New Products Management 11/e該商品熱烈銷售中~ 避免向隅,欲購從速~ |
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售價:1102  |
New Products Management 11/e 等好久終於開賣了超讚的啦！走過路過,千萬不要錯過！請參閱詳細商品資訊New Products Management 11/e因為我自己也想要了解New Products Management 11/e,所以到處尋找資訊做功課.MIRIAM是我的好朋友,為人正直又有愛心;MIRIAM他只會推荐好東西！還有去各大拍賣網站RUTEN露天、YAHOO拍賣收集商品資料！ |
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詳細資料ISBN：9781259254345 叢書系列：產品管理 規格：平裝 / 588頁 / 普通級 / 單色印刷 / 11版 出版地：台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
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資料來源：博客來
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